
About Ali
I’ve always been a curious soul, constantly exploring new ideas and asking questions—sometimes to the wrong people. I didn’t fit the typical mold at school, and the traditional grading system never quite clicked with me. What did? Passion and a drive to learn.
For a while, I thought I wanted to be a doctor, so I worked as a doctor’s assistant at a big hospital. But soon, I realized I was more drawn to the status and paycheck than the actual work. That’s when I began seeking new paths.
In 2017, I became fascinated by digital marketing after seeing targeted ads on Facebook. Even though I was still on the doctor track, my curiosity led me to Malaysia, where I earned my marketing degree. Back home, I dove into the world of eCommerce as an eCommerce coordinator at a luxury resort collection. It was eye-opening—there was so much I didn’t know, and I embraced the challenge, learning through doing.
Over time, I felt limited by staying in corporate and decided to go freelance. Now, I get to make a more personal impact on the businesses I work with, and the journey feels much more rewarding.
Curiosity still guides me, and I’m excited to see where it leads—whether it’s AI, SaaS, sales, or something else entirely. Join me on this adventure!
Digital Marketing Enthusiast
2023 - Present | Freelance | USA, Europe & Middle-east
Managed client accounts at marketing agencies in the US and Netherlands, handling:
-
Email Marketing: Designing responsive templates, setting up automation flows, and running result-driven campaigns.
-
Social Media Management: Curating content, managing online reputation, engaging with followers, and staying current with trends.
-
Graphic Design: Creating eye-catching logos, brochures, infographics, product mockups, and more to elevate your brand’s visual identity.
-
SEO: Optimizing websites for higher rankings through keyword research, on-page SEO, and detailed performance reports.
-
Paid Ads: Crafting compelling ad creatives and managing Meta & Google Ads campaigns for targeted business growth.
-
Video Editing: Producing engaging product demos, tutorials, and explainer videos, with skills in animation and voice-over work.
-
Project Management: Managing client accounts, ensuring timely task completion, and overseeing workflows to deliver successful outcomes.
-
Digital Solutions: Implementing and managing digital tools, from custom chatbots to coordinating new tech integrations.
eCommerce Coordinator
2021 - 2023 | Crown & Champa Resorts, Maldives
-
Auditing and content updating on websites in the collection
-
Assist with booking engine management
-
SEO for the collection's websites
-
Run and monitor PPC campaigns on Facebook and Google
-
Preparation of Ad copies/creatives for Ad channels
-
Training and guiding Social Media Executives of all resorts
-
Assist in omni channel content updating such as TripAdvisor, HolidayCheck, Google Business Profile etc.
-
Preparing monthly reputation and digital marketing reports and analytics evaluation for the collection
-
Digital solution vendor/tool evaluation and onboarding
-
Assist/coordinate with 9 resorts' key personnel in digital marketing-related tasks
Research Intern
2020 | BDO Malaysia
-
Conducted preliminary research on employer branding and profiling, analysis and evaluation of data and presentation based on findings
-
Successfully identified key issues with marketing and employer branding, suggested recommendations for improvement
Work
Experience
Qualifications
Bachelor's Degree in International Business & Marketing
University of West of England
Digital Marketing & E-commerce Professional Certificate
By Google
Social Media Marketing Certification
By Agorapulse
Google Search and DisplayAds
By Google
SEO Certification
By SEMRush
Email Marketing Certification
By Hubspot
Digital Marketing
Skills
-
Keyword Research
-
On-Page SEO
-
Link Building
-
Local SEO
-
Analytics and Reporting
-
Competitor Analysis
-
SEO Copy Writing
-
-
Content calendars
-
Content curation
-
Post scheduling
-
DM automation
-
-
Google Search Ads
-
Meta Ads
-
Ad copies
-
Designing Ad Creatives in HTML5
-
Ad monitoring and reporting
-
-
Social Media Posts
-
Print and Digital Ads
-
Brouchers
-
Infographics
-
Flow charts
-
Graphics for Website
-
-
Custom Chatbots
-
Digital Solution Evaluation, Suggestions, Onboarding and Training
-
Landing pages and funnels
-
Custom Dashboards for Analytics with Looker Studio or Power BI
-
Website design
-
Site by Ali Najah © 2024